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This Clear Language Lab webinar took place on August 21, 2024 as part of the Plain Language Foundations series. Check out the notes below, or access the webinar recording and slides.
Key Points
What is plain language?
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand what they find, and use that information. - International Plain Language Federation
Why does plain language matter?
Cognitive Load
Our brains can only process a limited amount of new information at a time. When we break text into smaller chunks using spacing, headings, shorter sentences, and lists we make it easier to read and remember.
Reader Experience
When we use jargon, or words that have a specialized meaning, we risk isolating our audience. They might feel like our content isn't for them, or less motivated to figure out what they don't understand.
Efficient Communication
In government settings, plain language has been found to reduce the amount of time staff spend writing and rewriting information, increased compliance, and reduced support calls.
Organizational Literacy
As organizations, there are steps we can take to make our systems easier for people to navigate and access what they need.
5 Strategies for Any Content
Start with a clear purpose
Start by answering, "What do I want my audience to know or do with the information I'm sharing?" Design your content around what they need or need to know to complete that action.
Know your audience and what matters to them
If our audience is too broad, our content doesn't meet anyone's needs. If you're struggling to define a clear audience, list out who your audience is not. This can be a helpful first step to focusing in on a specific audience.
Use descriptive titles and headings
Clear titles and headings act like a road map for our readers. They provide a digestible overview of the content and allow readers to seek out the information that's most relevant to them.
Group information in a logical (and predictable) way
Put information where your reader will expect to find it. Group related information together.
Use lists to break up dense information
Lists help break content into more manageable pieces. Effective lists use grammar and formatting to feel cohesive. If your list has more than 3-6 points, try to break it down further.
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